In the past week while out and about in London I noticed something I can’t recall seeing before - ads for Apple Enterprise Resellers. And ads going hard on ‘buy Apple devices from us and we’ll manage them’.
Each time I saw them were on transport. One really large one at Tottenham Court Road station, and a few on trains themselves - and all of them are for CDW.
The closest thing I can recall was HardSoft advertising their leasing (now known as Device as a Service) options for Apple devices.
I wonder how many folks on the train are looking it and thinking ‘yes, we should get serious about how we purchase MacBook Pro’s and support them’ 🤔.
If these ads are actually making some sort of impact, than all the better I say.